NEED

&

SOLUTION

Monopoli is one of the most picturesque small cities in Bari province. Such a place seam to be perfect destination for sketching from live. The project need was to create video of people gifted with the drawings ( their own portrait)True and genuine emotions associated withe the art created literally in the street. Video shows Schneider product (blue ballpen) as a mobile art equipment.


Schneider Slider XB/XM PASTEL series was launched as a product globally in 2019.

Aside from all office functions their additional useful function is ability draw in a clean way thanks to Slider technology.


The next marketing move of the company was to start an intense marketing campaign in the ITALY market. Therefore spreading artistic function of the ballpens by example in Italy was reasonable move.


Project objective: To collect drawing portrait subjects. to create video of people gifted with the drawings ( their own portrait)True and genuine emotions associated withe the art created literally in the street. Video shows Schneider product (blue ballpens) as a mobile art equipment.

Products expected: